When Minke first came across the vacancy at Salacia, something sparked immediately. She recalls reading the opening line and thinking, “this is me”. It was an instinctive certainty she had never experienced before, and it set the tone for her journey with the company.
Today, as Growth Marketing Manager, Minke combines commercial sharpness with a genuine commitment to purpose. After years in marketing roles across software and IT, she was ready for a challenge that aligned both with her expertise and with the impact she wanted to make. At Salacia, she found exactly that. The collaborative commercial culture, the pace and the sense of shared mission made her feel at home from day one.
A natural connector with a commercial mindset
Throughout her career, Minke has gravitated toward roles that sit at the intersection of marketing and sales. She thrives in environments where insight meets execution and where communication fuels commercial progress. Her background in growth marketing is rooted in practical experience, curiosity and an instinct for what moves a business forward.
What motivates her most is the ownership she is trusted with. “I feel a lot of motivation to make a success of what I was hired for”, she explains. She is especially pleased that her experience helps the team move faster and operate with more clarity. Contributing in a way that supports others and strengthens processes energises her every day.
Sustainability starts with personal choices
When asked about her personal connection to sustainability, Minke highlights motherhood as a big factor. It made her more conscious of the world she wants to leave behind and more intentional about her choices. Circularity quietly became part of her lifestyle. She hasn’t bought new clothing for herself in years, choosing instead to buy vintage and second-hand. It is a simple, grounded way in which her personal values line up with Salacia’s mission.
Stories from a close friend working in high-level climate policy further expanded her awareness. She saw how complex global change is, yet also how meaningful each small step can be. This perspective aligns naturally with the work Salacia does. As she puts it, “every step we take counts”. Helping companies understand their impact and supporting them as they turn insight into action is something she finds deeply motivating.
Guiding companies through their ESG journey
For companies taking their first steps in ESG, Minke has one clear message: “we understand that it can feel daunting”. Many organisations want to act but find the complexity overwhelming. Her advice is to not let fear delay progress. At Salacia, leaders don’t need to walk the journey alone. The technology creates clarity, and the ESG team guides organisations through the process with confidence. Her belief is simple: if the will is there, progress is possible. And Salacia is ready to support every step.
Fun fact
Minke is a true horse lover who once took a solo riding trip across Patagonia, and a volunteer supporting people with severe disabilities in therapeutic horseriding. And yes, she once released her own carnival track, complete with a music video!
